All GM dealerships are required to use a certified lead management software application to receive and respond to internet leads provided by the manufacturer.

The GM OneSource certification allows GM Dealers to manage inbound leads through the ProMax Unlimited Internet Lead Management (ILM) and Customer Relationship Management (CRM) modules. The ProMax software will administer all Disposition Reporting directly to GM OneSource in real-time.

With ProMax's CRM/ILM capabilities, you can streamline your entire lead management process.

 

 

When a new lead arrives in ProMax, you will be notified by flashing text in the Message Center.

- Leads continue to flash as new in the Message Center until the lead is viewed.

Selecting the flashing text will navigate you to a special log for new leads.

Stopping the clock - quick and easy ways to "stop the clock"

 

Manually sending an email from the Customer Workscreen.

- Selecting the email link from the Workscreen and sending an email will stop the clock for lead response times.

Selecting a customer from the log brings up a menu, allowing you to navigate to the Workscreen

Make an Outgoing Call from the Customer Workscreen.

- Selecting the 'Outgoing Call' link from the Workscreen and either completing a call or leaving a message will stop the clock for lead response times.

Send an E-Brochure from the Customer Workscreen.

- Selecting the 'E-Brochure' link from the Workscreen and emailing the customer a custom E-Brochure will stop the clock for lead response times.

Responding via Email on a smart phone through lead notifications.

- ProMax can be configured to send new lead notifications to sales representatives on their mobile devices. Responses to lead notifications are routed through ProMax, and then delivered directly to the prospect. All responses are recorded on the Customer Workscreen and will stop the clock for lead response times. Using ProMax Unlimited Lead notifications improve the timeliness of responses and give you a competitive advantage.

 

For a full explanation of how lead notifications are configured using ProMax Lead Delivery options, click HERE

ProMax Unlimited Certified as a GM OneSource CRM/ILM Provider

GM dealers are expected to personally respond to 99% of their certified leads within 5 hours and have an overall average response time of 1 hour or less. Cadillac leads have a 2 hour response expectation.